The #1 Trusted Brand

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. On average 63 Duracell products are sold every second, and Duracell is the number one brand recommended by the world’s largest manufacturers.  The Duracell brand is synonymous with quality and power, which is why it is so well received in the automotive accessory category. 


Our Duracell line of Jump-Starters ensures that your customers Never Get Stranded.  The Jump-Starter line offers the best-in-class safety, performance and reliability. 

Power Inverters

Our Duracell Inverter assortment covers a broad range of  applications, from powering small electronics to supporting power tools on the job site .  Each of our inverters efficiently converts vehicle power into usable household AC power.

Charger + Maintainers

Our Duracell Maintainers combine the most advanced features with an incredibly simple and easy to use design.  The maintainer line covers a wide range of applications including 6V, 12V and 24V systems. 


Duracell Product Catalog