Camarillo, CA. – (May 7, 2019) – Battery-Biz®, an employee owned manufacturer of automotive accessories is excited to announce that it has entered into a brand licensing agreement with the American Red Cross, a globally recognized humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education. Battery-Biz will be launching an all new line of Red Cross branded roadside emergency kits and related accessories. The collection is set to start shipping this summer.
Partnering with the Red Cross will strategically position Battery-Biz to enter the roadside safety category with a world class brand that shares its commitment to quality, to support its premium kits. Under the agreement Battery-Biz will have the right to sell Red Cross branded roadside safety kits and related products through all major retail channels in the United States.
“The American Red Cross brand comes with an incredible wealth of knowledge and credibility when it comes to emergency preparation and we couldn’t be happier to bring American Red Cross branded premium roadside safety products to market. This partnership will allow us to offer yet another world class brand to our existing retail customers.” stated Doug Broadhurst, Sr. Director of Marketing & Product design. “We know that combining premium products with globally recognized brands is a winning formula for driving exceptional sales.”
First aid components of Battery-Biz’ roadside emergency kits will be held to exacting specifications that are established by an esteemed panel of individuals that are appointed by the Red Cross. The panel is comprised of doctors, volunteers and emergency preparedness experts. The Battery-Biz team of skilled designers and engineers has been hard at work over the past several months developing high quality kits that our customers can depend on. The initial assortment will include 8 SKUs ranging in MSRP from $9.99 to $49.99. More product specific details will be disclosed closer to the official launch this summer.
Founded in 1988, Battery-Biz is an employee owned manufacturer of automotive and power accessories. By licensing some of the largest brands in the world, Battery-Biz products are able to garner instant brand recognition and best-in-class sell-through. The Duracell® assortment consists of automotive power products and includes jump-starters, inverters and maintainers. The Goodyear® product line includes a complete offering of tire inflators. The Red Cross offering includes roadside safety kits and related accessories. Battery-Biz is committed to doing business the right way, with innovation, quality and integrity.