Camarillo, CA. – (April 2, 2019) – Battery-Biz® is excited to announce that it has entered into a licensing agreement with Goodyear®, the globally recognized tire brand. Battery-Biz will be launching an all new line of Goodyear branded tire inflators that offer the durability, reliability and innovation that consumers expect from the Goodyear brand. The collection of inflators is set to start shipping this summer in North America.
Partnering with Goodyear will strategically position Battery-Biz to enter the tire inflator category with a world class brand to support its premium inflators. Under the agreement Battery-Biz will have the right to sell Goodyear branded tire inflators through all major retail channels in the United States and Canada.
“The Goodyear brand brings over 120 years of credibility and dedication to the automotive industry and we couldn’t be happier to be partnering with them on this project. This partnership will allow us to offer yet another world class brand to our existing retail customers.” stated Doug Broadhurst, Sr. Director of Marketing & Product design. “We know that combining premium products with globally recognized brands is a winning formula for driving exceptional sales.”
Battery-Biz prides itself on designing and engineering its products inhouse to exacting specifications and performance standards. The Battery-Biz team of skilled designers and engineers has been hard at work over the past several months developing a truly unique and innovative line of products that meet the quality standard that the Goodyear brand commands. The initial assortment will include 6 SKUs ranging in MSRP from $24.99 to $79.99. More product specific details will be disclosed closer to the official launch this summer.
Founded in 1988, Battery-Biz is a world class manufacturer of automotive and power accessories. By licensing some of the largest brands in the world, Battery-Biz products are able to garner instant brand recognition and best-in-class sell-through. The Duracell® assortment consists of automotive power products and includes jump-starters, inverters and maintainers. The Goodyear® product line includes a complete offering of tire inflators. Battery-Biz is committed to doing business the right way, with innovation, quality and integrity.
About GoodyearGoodyear is one of the world's largest tire companies. It employs approximately 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to goodyear.com