Battery-Biz Inc. Launches DuracellDirect.com

Newbury Park, CA – January 31, 2006 – Battery-Biz Inc., the manufacturer and distributor of the Hi-Capacity® brand of rechargeable power products, has launched DuracellDirect.com this week. DuracellDirect.com is an e-commerce website which features Duracell® brand camcorder and digital camera rechargeable battery packs in addition to Hi-Capacity power products for laptops, cellular phones and cordless phones.

DuracellDirect.com is the only source for the complete assortment of Duracell brand camcorder and digital camera rechargeable battery packs. The new website allows users to securely purchase any battery, adapter and charger for their portable electronic device. DuracellDirect.com allows complete order visibility and also offers suggestions of additional related products that consumers may find useful.

Battery-Biz is a distributor of Duracell brand camcorder and digital camera rechargeable battery packs and the first ever licensee of the Duracell brand name. “We are excited about the opportunity to positively represent the Duracell brand and make their specialty products widely available to consumers through the DuracellDirect.com website,” says Jessie Taxe, Director of Marketing at Battery-Biz.

All Duracell products are made using the highest quality components and are guaranteed to meet or exceed OEM specifications. Duracell camcorder and digital camera rechargeable battery packs carry a three-year warranty and convey the same level of trust and value as their Coppertop and M3 Ultra battery counterparts.

About Battery-Biz Inc.

Battery-Biz was established in 1988 and is a manufacturer and distributor of rechargeable power products. Battery-Biz is located in Newbury Park, CA and has distributors worldwide. Battery-Biz’s products are sold under the Hi-Capacity® brand name and include batteries, adapters and chargers for laptops, camcorders, digital cameras, cell phones, cordless phones, UPS devices, power tools, PDAs and other consumer electronics. Battery-Biz is also the exclusive licensee of the Duracell brand name and a distributor for Duracell camcorder and digital camera rechargeable batteries.

For more information about Battery-Biz and Hi-Capacity please visit our website at www.Hi-Capacity.com or email to sales@battery-biz.com.

Press contact: Jessie Revlin – Jessie@battery-biz.com

About Duracell

Part of the Boston-based Gillette Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also sells primary lithium and zinc air batteries, as well as rechargeable nickel-metal hydride batteries. In addition, Duracell offers a full line of flashlights designed specifically around the consumer for general-purpose use. Headquartered in Boston, MA, The Gillette Company is the world leader in male grooming, a category that includes blades, razors, and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in manual and power toothbrushes.